Lauren brings more than 14 years of experience in the email industry to her role as EVP of Product Marketing & Brand Strategy for SocketLabs. Throughout her career, Lauren has helped small and large-scale senders get the most out of their email marketing programs, working with various ESPs and email technologies. Having focused mainly on the areas of deliverability, anti-abuse and compliance, Lauren is a vocal advocate for having a proactive, data-driven approach to email best practices and deliverability monitoring as a means to optimizing email performance and the recipient experience.