AGENDA

14:00
-
15:00

CSA for Newbies

This session is dedicated to those of you who are not familiar with the CSA yet. We´ll give you some background: Who we are, what we do and provide an abstract and an overview of our quality criteria. You will get the basics to be prepared and up to speed for sessions and discussions the following day.

15:00 - 15:30

Coffee Break

15:30
-
17:30

CSA Legal Workshop

  • Astrid Braken - Legal Counsel, Certified Senders Alliance
  • Sebastian Fitting - Consultant Complaints Office, Certified Senders Alliance

The Legal Workshop deals with the legal requirements for Email Marketing: A practical workshop with the active involvement of participants, it will elaborate on the requirements of the GDPR and the e-Privacy Directive, and recent judgements will be examined. Alongside the “classics” on consent, topics will also include tracking and formal stipulations, as well as the legal framework of other specific countries. Following this, an overview will be given of fines and legislative developments.
17:30
-
19:30

Legal Q&A with Kölsch and Fingerfood

In Cologne there´s no better way to get to know new people than having a glass of beer together! There will be fingerfood and drinks available to make sure you are well set for productive conversations.

09:30 - 10:00

Coffee & Refreshments

10:00
-
10:30
Welcome

  • Julia Janßen-Holldiek - Director, Certified Senders Alliance
  • Nadine Gimbel - Moderator

10:30
-
11:00

tba

11:00
-
11:30

tba

11:30
-
12:00

tba

12:00
-
12:30

Speed Dating with the Speakers

12:30 - 13:30

Lunch

13:30
-
14:00

tba

14:00
-
14:30

tba

14:30
-
15:00

tba

15:00
-
15:30

Speed Dating with the Speakers

15:30 - 16:00

Coffee Break

16:00
-
16:30

tba

16:30
-
17:15

tba

17:15
-
17:30
Closing

  • Julia Janßen-Holldiek - Director, Certified Senders Alliance
  • Nadine Gimbel - Moderator

17:30
-
18:00

Speed Dating with the Speakers

18:00
-
18:30

Reception, Networking

18:30 - 21:00

Dinner & Drinks

09:30 - 10:00

Coffee & Refreshments

10:00
-
11:00

Technical Workshop - Implementing BIMI

  • Peter Scholzuk - Head of E-Mail Marketing, Witt-Gruppe (a member of the otto group)
  • Florian Vierke - Sr. Manager, Deliverability Services, Mapp Digital

The two presenters represent both a Brand and an Email Service Provider, offering practical first-hand information about their joint implementation of BIMI. This workshop will deal with a precise explanation of what exactly needs to be done, how it needs to be done, which showstopper can come up and how to overcome them. The focus will be on the practical implementation including all necessary steps in DNS, e.g. picture settings, BIMI-checks, graphics formatting. Deep technical knowledge is not required, the Workshop is targeted at Online Marketing Manager, Email Marketing Manager and Deliverability Manager.
11:00
-
12:00

Technical Workshop

12:00 - 13:00

Finger Food

13:00
-
14:30

CSA Plans & Developments (only for CSA Certified Senders and Partners)

This is a closed session for CSA certified senders and partners. We will be discussing market changes we have observed and how we plan to react to these in the future, so we can make the best out of them for you. Be a part of this active community as we shape the standards of commercial emailing together.

Please note:

All presentations and discussions will be held in English.
Changes to the agenda may occur.